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Waystar, the combination of Navicure® and ZirMed®, Launches New Branding Campaign at HFMA

New company branding highlights Waystar’s commitment to delivering simplified, unified revenue cycle technology

Waystar, the combination of Navicure® and ZirMed® revenue cycle technologies, who merged in November 2017, debuted a new branding campaign at this year’s HFMA Annual Conference, which took place in Las Vegas, June 24-27, 2018. Using “The All-New Rev Cycle,” the campaign promotes the company’s simplified and unified revenue cycle technology to ensure organizations collect more with less cost and less stress.

“With the launch of the Waystar brand, we needed to come to the market with an impactful message that showcases our continued commitment to improving revenue cycle processes, and more importantly, allowing our customers to focus on their patients and the communities they serve,” said Matt Hawkins, CEO of Waystar. “Both ZirMed and Navicure were successful on their own and now the combined company transforms the revenue cycle on a whole new level. Way Smarter, Way Simpler, Way Faster revenue cycle technology – that’s the direction we’re leading the industry towards.”

About Waystar

Waystar is the combination of Navicure and ZirMed, the two top-rated providers of revenue cycle technologies. Waystar simplifies and unifies the healthcare revenue cycle with innovative technology that allows clients to collect more with less cost and less stress, so they can focus on their goals, patients, and communities.

Navicure and ZirMed are recognized as industry leaders, collectively scoring Best in KLAS® claims clearinghouse every year since 2010, including 2018, and earning multiple #1 rankings in both medical claims processing and patient payment solutions from Black Book™ surveys since 2012. ZirMed has received the “Peer Reviewed by HFMA” designation through the Healthcare Financial Management Association (HFMA). The combined company supports more than 440,000 providers, hospitals, health systems and ambulatory services organizations and partners with the leading EHR and practice management solution providers. For more information, visit www.waystar.com or follow @Waystar_RCT on Twitter.